To illustrate Citeo's mission "Nothing is lost, everything is transformed", Interbrand Paris got in touch with me to create various remixes of Debussy's Arabesque #1 classical piece. Remixed in pop-rock, hip-hop and many other genres, this new audio identity stresses the brand's signature "Together, let's give a new life to our products".
Agency: Interbrand Paris
Original Music: Claude Debussy
Arrangements and production: Aurelien Sooukian