Promoting recycling with the help of Claude Debussy.

To illustrate Citeo's mission "Nothing is lost, everything is transformed", Interbrand Paris got in touch with me to create various remixes of Debussy's Arabesque #1 classical piece. Remixed in pop-rock, hip-hop and many other genres, this new audio identity stresses the brand's signature "Together, let's give a new life to our products".

Client: Citeo
Agency: Interbrand Paris
Original Music: Claude Debussy
Arrangements and production: Aurelien Sooukian