This new destination is based on an original concept: bringing Art, Style and Food at the same place for a unique shopping experience.
I was first asked to design an original music and a modern audio signature to enrich the brand's communication that could be as elegant as memorable. The powerful hook sits on a rich bassline and strong electronic groove, giving this creation a strong sense of freshness and oddity.
I then worked on the instore music for the parking and for the main mall to immerse visitors in complete sensory experiences. International artists as diverse as Ayo, Beth Ditto, Diana Krall or Corinne Bailey Rae play alongside French male acts from the electronic scene such as Fakear, Myd and French79 or stringed instruments masters like Paco De Lucia and Anoushka Shankar to name a few. This eclectic selection, carefully crafted, embodies the diversity of Paddock Paris audience and gives the visitor an overall feel-real-good sensation, making this unique site a place to remember.